Even prior to 2020, video conferencing had already been rising in prevalence, as digital solutions continued to progress. However, following the start of the COVID-19 pandemic, video conferencing has rapidly increased in popularity. Businesses of all sizes and structures have decided to adopt their very own video conferencing system. In many instances, video communications have become a necessity for a company to thrive.

It’s no secret that the state of the workplace has changed over the past few years. At one point, in-person meetings were the default option, with everyone gathering in the conference room to go about business. However, although meetings and effective communication are important as ever to businesses, they no longer need to occur in person. In fact, much (if not most) of the time, companies rely upon video conferencing to take care of communications.

Even as pandemic-related restrictions are loosened, many businesses have decided to continue developing their digital capabilities. In fact, although global restrictions are easing, 92% of businesses plan to continue increasing channels of digital communication.

The Top Advantages of Video Conferencing for Businesses

Outside the context of COVID-19, video conferencing continues to offer companies a slew of advantages—here are just a few of them.

Improved Efficiency

If you’re looking to improve the efficiency of your company’s communications, setting up a video conferencing system is one of the most valuable steps you can take. In order to hold an in-person meeting, you’ll need to account for extra set-up time. Additionally, video conferencing eliminates the need for participants to commute, which saves even more time. So, instead of wasting time on set-up or commuting, your workers will be able to prioritize more important tasks.

Better Quality Communication

With video conferencing, the quality of communications could actually be improved, compared to other forms of distance communication. Simply put, it’s easier for people to process visual information, compared to information that’s presented solely via text or audio.

Keep Participants Engaged

Again, if you’re currently relying upon audio for long-distance communication, it’s going to be more difficult to keep participants engaged. Audio calls can leave participants feeling disconnected from everyone else on the call, making it easier to grow distracted. This will lower that individual’s engagement in the call.

Improve Attendance

As we mentioned earlier, commuting is a variable that video conferencing eliminates. Not only that, but with in-person meetings, it is far more difficult to work around the busy schedules of the participants. Video conferencing won’t require everyone to take so much time out of their schedule, in order to participate in the meeting. This can help improve the attendance of business meetings, overall. The call can also be recorded so that those who can’t attend will be able to watch it later.

Reap the Benefits of Video Conferencing With TDNYC

In order to take advantage of video conferencing and its many benefits, you’ll first need to set up a successful video conferencing system. Unsure where to begin? Make sure to get in touch with the team at TDNYC and learn about our top-notch solutions, today.